At this point, pumpkin spice has become the unofficial star of autumn.

At this point, pumpkin spice has become the unofficial star of autumn. Consumers seem to be obsessed with the flavor/scent, and brands have responded by creating a crazy amount of pumpkin spice products, which a survey shows scored high consumer interest. Which means the pumpkin spice trend isn’t likely to die off soon. Interestingly, these products are most popular among Millennials, who apparently associate the flavor with their love of fall. (Mediapost)