The rise of fast-fashion and online-only stores has made once thriving teen retailers struggle to capture their audience.

The rise of fast-fashion and online-only stores has made once thriving teen retailers struggle to capture their audience.  In the struggle to stay relevant, being on-trend is more important than ever. American Eagle is leaning into festival fashion with the hope that young female consumers will be tempted by trendier looks inspired by Coachella, which they say they’re “seeing that she wants.” (Racked)