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Western Europe

Beauty Brands Are Tapping Gen Z Males as Their New Ambassadors

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Big beauty brands are increasingly tapping young male stars as their ambassadors to reach the next gen…

TL;DR

  • Gen Z and Millennials in Western Europe are increasingly into skincare products, and wearing more makeup
  • Brands trying to reach these gens are signing up new, somewhat unexpected names as their young, male ambassadors
  • Newly introduced brand faces include a gay activist, and a Black singer famous for his gender fluidity
Beauty brands are constantly competing to be on the radar of Gen Z and Millennials, who have a growing appetite for personal and beauty care products. According to  YPulse’s recent WE Personal Care and Beauty Shopping Report, the number of young consumers who use skincare products has only increased between 2021 and 2022. At the...

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