Taylor Swift is everywhere these days, and not only is she perfecting social marketing techniques, she’s also innovating in the music industry.

Taylor Swift is everywhere these days, and not only is she perfecting social marketing techniques, she’s also innovating in the music industry. First, she made major waves by pulling her new album off of Spotify. Now her new video “Blank Space” has been released with an immersive app that allows fans to follow Swift through the video and explore the mansion it takes place in, including alternate characters and storylines, collect 41 hidden trinkets whose meaning will be understood by true Swifties. (Forbes)