Stella Artois is the first beer to advertise on Instagram (which began selling sponsored posts last year), appealing to Millennial drinkers.

Stella Artois is the first beer to advertise on Instagram (which began selling sponsored posts last year), appealing to Millennial drinkers. The campaign began yesterday and features six images that integrate Stella into holiday food scenes, and mirror some of the foodie pics that are popular on the platform. Marketers are increasingly shifting their strategies to visual platforms, and the era of Snapshot Marketing is only beginning. (Adweek)