Dove Men+Care’s 2015 Superbowl ad, like their Father’s Day spot this year, will challenge male stereotypes.

Dove Men+Care’s 2015 Superbowl ad, like their Father’s Day spot this year, will challenge male stereotypes. In 2010, before their first big game marketing, they found that 73% of men feel like they are falsely depicted in advertising. We’ve told brandsto tone down the testosterone if they want to authentically communicate with Millennial men, and it sounds like Dove’s effort will continue their history of portraying more modern realities of masculinity. (Adweek)