It’s no secret that fast-food chains are struggling to figure out ways to attract young consumers, and attempting to improve the “perceived quality” of their menu offerings is becoming more common.

It’s no secret that fast-food chains are struggling to figure out ways to attract young consumers, and attempting to improve the “perceived quality” of their menu offerings is becoming more common. In that vein, Carl’s Jr. is becoming the first chain to offer an “All-Natural Burger,” which will go on sale next week. The burger has “no antibiotics, no steroids, no added hormones and comes from grass-fed, free-range cattle.” A recent Ypulse monthly survey found that 63% of Millennials say seeing an “all natural” label makes them more likely to buy a product. (USA Today)