Fast-fashion brand PrettyLittleThing is branching into the world of secondhand fashion with a resale marketplace. The marketplace will exist on an app, which will let young U.K. consumers give their old outfits a new life by reselling them to their peers. Gen Z and Millennials are embracing secondhand clothing in the face of their growing concerns about climate change. In response, many major brands have entered the circular economy, including mass merch and fast fashion retailers such as ASDA, Primark, and ASOS. Meanwhile, secondhand platforms such as Depop and the European favorite Vinted continue to grow in popularity among young consumers, indicating that moves like PrettyLittleThing’s will continue to resonate with these eco-conscious gens. (Fashion United)
