Celebrities and Influencers Report

YPulse has tracked the changing definition of fame for some time, and watched as Gen Z and Millennials have ushered in the age of the influencer. Online celebs continue to be the public figures young consumers trust most—the impact and viewpoints of the celebs and influencers that take up their FYP is undeniably important. But how do they currently stack up against ”traditional” celebs, and how is influencer fame, now the norm, continuing to evolve? YPulse’s Celebrities and Influencers report looks into young consumers viewpoints on online influencers, what they’re after from their feed-favorites, and how they want brands to...