TL;DR: YPulse research shows the majority of Gen Z have taken action to support a cause or political belief From racism to LGBTQ+ rights, more young students are protesting for the causes they care about on their campuses Sharing content about these protests on TikTok and other social platforms is giving them more exposure and potentially amplifying the impact of what once would be a single-campus activation into much larger awareness YPulse’s recent causes/charity and activism report shows that the majority of Gen Z have taken action to support a social cause. From racism to COVID-19 to LGBTQ+ discrimination and rights, we told you about the top social causes young people are passionate about right now and that they want brands to support. Our research shows that Gen Z and Millennials think issues like racism, women’s rights, and homophobia are getting worse in the U.S., but young consumers are also changing the game when it comes to digital activism and are unafraid to call out injustices they see in...
