IKEA just debuted a baby name catalog inspired by their furniture pieces. From movies and TV shows to hiring actual professional baby namers, there are many places for new parents to get inspiration for their child’s name—but IKEA’s new campaign is putting a fun spin on the process. Their new baby name portal lets parents “utilize the company’s naming perfection into finding a unique name,” from Ivar to Moalie. The catalog features 800 names, including Bruno, Florin, Margit, Cilla, Dora, Figge, Hedvig, Isidora, Pippi, Wikki, and Zulu, all attached to a photo of the furniture they are named after as well as information about when the furniture was sold. Some names are “super retro, dating back to the ‘70s, while others harken to more recent years.” (Fatherly)
