YPulse’s new Employer Intent Index lets users track the top companies young consumers are excited to work for. Here are their top 15… TL;DR: Gen Z and Millennials are fueling The Great Resignation, making it more important than ever for brands understand what they’re looking for in a workplace YPulse’s new Employer Brand Index finds that the top 15 brands young consumers want to work for include YouTube, PayPal, and Amazon Tech brands dominate their list, but they’re also excited to work for their favorite retail, entertainment, and sports brands Last year, YPulse explored The Great Resignation in our trend report, What’s Next For Work. And all buzzy headlines aside, our research shows that, by and large, the pandemic has provoked a monumental change in young people’s relationships to work and how they’re forging ahead in their careers. More than half of young consumers told YPulse they’re interested in changing jobs or industries while a quarter already have within the last year. In other words, Gen Z and Millennials...
