The metaverse may already be here in some form, but what will the future of this virtual world look like? We asked young Europeans what they think… TL;DR Young Europeans are already spending time in virtual worlds—and they have some ideas about what the future of the metaverse could look like Gen Z and Millennials see themselves hanging out with friends, shopping, and even going to work and school in the metaverse of the future In all, young Europeans have a positive view of the metaverse It’s almost impossible to avoid headlines about the metaverse these days as the concept remains the buzziest marketing buzzword out there. But while brands from Adidas to Absolut Vodka to Repossi have all jumped in (and that’s just in the last week), the question remains: what even is the metaverse—and what do young Europeans think about it? YPulse’s recently explored all of this in our WE Metaverse trend report where we found that, while the “true” metaverse—a.k.a. a fully immersive digital world—is still...
- Article
