Young consumers are already in the metaverse, but what exactly are they buying in there? TL;DR: Young consumers are growing up buying virtual products, and spending digital currencies Gen Z is more likely to purchase video game currencies and clothing / accessories for their avatar, while Millennials are more likely to buy cryptocurrency, land, and NFTs We recently broke down what the metaverse is and told you that young people—especially Gen Z—are already there. YPulse’s recent Metaverse trend report found that three quarters of 13-39-year-olds are playing sandbox games that bring them to virtual worlds or visiting web3 metaverse spaces. Obviously, virtual world video games like Fortnite, Roblox, and Minecraft have been a significant part of young people’s lives. And for these generations, buying virtual goods and products in these worlds is a norm. In fact, they’re growing up buying digital products in the metaverse: Half of Millennial parents whose kids play virtual world games say those kids have spent their money on digital products, and 29% say their...
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