article

2 Stats That Show How Popular Luxury Dupes Are With Gen Z & Millennials

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
Gen Z and Millennials are interested in luxury products that are affordable and accessible. And these stats also show they’re not against just buying fakes instead of the real thing…   YPulse told you about the luxury brands that young consumers want to own, but while young people are certainly interested in luxury goods, the reality is not all can afford to buy them. In fact, our recent luxury report found that 47% of 13-39-year-olds say they haven’t ever purchased a luxury product, and the top reason they haven’t is because  they can’t afford them.It’s no wonder the majority agree,...

Stay on the Pulse

Latest Stories
Related Articles
Article

We watched all the early Halloween TikTok content we could find, and these are the trends Gen Z is preparing for…

Article

TikTok Shop is a major shopping platform for Gen Z—a position it has grown over time…

Article

This week, brand controversy galore, Gen Z testing their literacy, and brands’ bevolution” launches are all going viral

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?