Gen Z and Millennials are interested in luxury products that are affordable and accessible. And these stats also show they’re not against just buying fakes instead of the real thing… YPulse told you about the luxury brands that young consumers want to own, but while young people are certainly interested in luxury goods, the reality is not all can afford to buy them. In fact, our recent luxury report found that 47% of 13-39-year-olds say they haven’t ever purchased a luxury product, and the top reason they haven’t is because they can’t afford them.It’s no wonder the majority agree,...
