Winning the title of “cool” from European Gen Zs isn’t easy. We checked out our brand tracker to find out the fashion brands they consider worthy of the accolade…   Like everything else in their lives, the pandemic has changed fashion for young consumers. While 2020 was rightfully deemed the year of the sweatpants, young Europeans are adapting to the new reality of life under COVID, and they’re ready to get dressed again—and do it loudly. Gen Z and Millennials have been bringing back Y2K-era fashion for a while now, but they’re also fueling a new fashion trend dubbed “dopamine...