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In a cool initiative that puts fans in the spotlight, Pepsi is crowdsourcing the introduction to Beyonce’s Super Bowl halftime show.

In a cool initiative that puts fans in the spotlight, Pepsi is crowdsourcing the introduction to Beyonce’s Super Bowl halftime show. Fans are asked to upload pictures of themselves in specific poses which will be used in a video to welcome Beyonce on stage. 50 fans will even be invited to be dancers at the show! (Retailing Today)

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