Giving physical toys an online component may sound like a successful way to survive in today’s technology driven society, however, this doesn’t always work.

Giving physical toys an online component may sound like a successful way to survive in today’s technology driven society, however, this doesn’t always work. Many companies that try to link dolls and board games to tablets are finding challenges. Brands don’t necessarily have to add technology on to existing toys, but rather, they should make new, more innovative products. (WSJ)