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As the next generation has proven to be true digital natives, mobile has become key in entertainment media strategies.

As the next generation has proven to be true digital natives, mobile has become key in entertainment media strategies. Nickelodeon's new app aimed at tweens features free games, interactive polls and slide shows. It also allows users to watch full-length Nickelodeon shows on tablets as long as they — or, more likely, their parents — authenticate that they are paying subscribers. (NYTimes)

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