Since the Vine app launched everyone, including brands, has been experimenting with the potential of the platform.

Since the Vine app launched everyone, including brands, has been experimenting with the potential of the platform. Among them, Steve Madden recently launched a full-fledged Vine ad campaign. The campaign, a first for the new app, asked New York photographers to capture and showcase a different shoe style in Vine clips. The videos will be shared across the app, Facebook and Twitter and will promote a 30 percent off spring sale for the new collection. (Brand Channel)