KFC is enlisting Spanish consumers to find YouTube videos attempting to recreate Colonel Sanders’ original chicken recipe. 

KFC is enlisting Spanish consumers to find YouTube videos attempting to recreate Colonel Sanders’ original chicken recipe. With over half a million videos claiming to share the recipe, KFC launched Spain’s “Copy/Paste” campaign, which includes a website where amateur internet sleuthers can submit URLs of copycat videos in exchange for vouchers to KFC restaurants. As one in a long line of creative campaigns, KFC’s Copy/Paste celebrates fans’ efforts to recreate their favorite chicken dish—and brings other fans in on the fun. (Adweek)