And as brands gear up for the holidays, Millennial moms are a major target for them—and this group has high standards.

And as brands gear up for the holidays, Millennial moms are a major target for them—and this group has high standards. Millennial moms are more likely to prioritize easy returns, more likely to prioritize loyalty programs, and more likely to share their opinions of a company than non-parents. They’re also on the hunt for convenient solutions: Half say they want to use curbside pickup, and they’re 28% more likely to order online and pick up in stores. YPulse’s holiday data shows moms are also more likely to plan on starting their holiday shopping early, with nearly half kicking it off this month. (My Total Retail)