Irish fast-fashion retailer Primark has promised to become more sustainable by 2027. Primark is the top fashion retailer in the U.K., accounting for £1 in every £14 spent on clothing in the region. But as climate change continues to be a high priority for young consumers, the retailer has committed to making all of its clothes from recycled and sustainably sourced materials within a decade, as well as making all of its products more durable. By next year, the company also plans to make all of its cotton t-shirts from sustainably sourced cotton. For years, Gen Z and Millennials have been going zero waste and finding ways to live an eco-friendly lifestyle—and seeking more sustainable ways to stay in fashion. YPulse has found that 70% of 13-39-year-olds in the U.S. have changed some element of their behavior or purchasing due to their concerns about it, and secondhand shopping habits have already started to transform the retail industry. (The Guardian)
