The BBC is taking aim at Netflix with its new data plan, which increases users’ personalization and data control.

The BBC is taking aim at Netflix with its new data plan, which increases users’ personalization and data control. The BBC’s iPlayer streaming service has lagged behind other SVODs in the U.K., with just 28% of 15-24 year-olds in the region using the service every week compared to Netflix’s 66%. Aiming to tip the scales, the BBC has built an experimental system that pulls data from BBC, Netflix, and Spotify, which is combined to present users with ultra-personalized music, podcast, and event recommendations. The resulting profile also allows users to view and edit their entire media viewing history in one place—as well as view and control all the personal data streaming services have collected. BBC hopes the result will win over young users who feel they are “in too deep with the data, that they didn’t know what to do, they felt like it was out of control,” according to a personal data products lead at BBC Research and Development. (Wired)