It is widely known that when celebrities directly mention brands on social media that a kickback is involved, but the Federal Trade Commission is demanding complete transparency, insisting the hashtag “#ad” be included in paid Tweets.

It is widely known that when celebrities directly mention brands on social media that a kickback is involved, but the Federal Trade Commission is demanding complete transparency, insisting the hashtag “#ad” be included in paid Tweets. It is yet to be seen whether fines will be enforced, but the larger question is whether anyone besides the FTC cares about paid social media endorsements. (Media Bistro)