KFC is opening a pop-up hotel in London.

KFC is opening a pop-up hotel in London. Called the House of Harland, the hotel is aimed at offering a “staycation experiential activation” to young British consumers unable to travel abroad because of COVID. Guests will be transported in a black Cadillac “Colonelmobile” from the train station to the hotel. Rooms include botanical-infused self-care products, a “chick-flicks” movie room, a KFC arcade machine, and a chicken concierge service. The activation highlights KFC’s commitment to engage with young consumers through unconventional marketing. (Marketing Dive)