It’s true that marketers should pay attention to Millennial moms, but as we’ve touched on before, the traditional roles of the stay-at-home Mom and breadwinner Dad are no longer relevant.

It’s true that marketers should pay attention to Millennial moms, but as we’ve touched on before, the traditional roles of the stay-at-home Mom and breadwinner Dad are no longer relevant. Many Millennial men are aspiring to be ultimate dads and approaching parenthood wanting to be partners, and marketers should take note of this shift in dynamics. (Huff Post Business)