JCPenney is collaborating with BIPOC-founded ecommerce platform Thirteen Lune to kick off their J.C. Penney Beauty venture. Thirteen Lune, which is led by 11 Honoré’s Patrick Herning and Nyakio Beauty founder Nyakio Grieco, was launched last year as a way to showcase beauty brands created by founders of color. Now, J.C. Penney is teaming up with the ecommerce platform to kick off their new J.C. Penney Beauty venture, an in-store and online beauty hub that will feature “a mix of mass, masstige, and prestige products.” As part of the partnership, the retailer is featuring Thirteen Lune as their flagship brand. JCPenney Beauty will launch at select store locations and on its site in the fall, with a nationwide store rollout beginning fall 2022 and an expansion continuing through 2023. It is expected to feature more than 30 beauty brands created by founders of color and allies across skincare, hair, and other categories. (Retail Dive)
