StockX is becoming a go-to for reaching next gen shoppers. While the online resale platform was founded five-years ago, it has experienced massive growth since then and is doubling down on its marketing to strengthen its presence with young consumers who love resale goods. StockX has refreshed its logo, is experimenting with connected TV and out-of-home, and is aligning its identity as modern and inclusive while stepping into new categories like trading cards, apparel, and makeup (hi Hot Girl Sunset). StockX’s CMO Deena Bahri notes that young consumers have helped grow the platform and explains how StockX aims to “sit in the bullseye of current culture” by being at the center of what’s capturing young peoples’ attention. (AdAge)
