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Dodge is the latest auto brand to try their hand at targeting Millennials, aiming their campaign for the new Dodge Dart at multicultural Millennials by featuring Pitbull in several fast-paced, humorous, and musical ads, which will run on several Spanish and bi-lingual networks.

Jul 11 2013

Dodge is the latest auto brand to try their hand at targeting Millennials, aiming their campaign for the new Dodge Dart at multicultural Millennials by featuring Pitbull in several fast-paced, humorous, and musical ads, which will run on several Spanish and bi-lingual networks. (WSJ)

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