HBO Max is launching free episodes inside Snapchat to appeal to young viewers. Using Snapchat’s HBO Max Mini feature, the streaming service is launching a total of 14 free episodes (mostly pilots) from Gossip Girl, Euphoria, Game of Thrones, The Flight Attendant, and Genera+ion in a play for more young subscribers. Snapchatters can invite their friends to join and watch the shows simultaneously, and users who are 18+ will be prompted with a link to subscribe to the streaming service after an episode is viewed. HBO Max is the first major streaming platform to offer sample episodes via Snapchat’s Mini feature. YPulse’s latest media consumption data shows that 63% of Gen Z and 62% of Millennials are using their smartphone to watch video content weekly or more often, and Snapchat is one of the top platforms Gen Z is using to watch content. (Adweek)
