Forever 21 is teaming up with Buywith to fast-track its livestream shopping opportunities. YPulse’s shopping and retail data shows that 51% of 13-39-year-olds are interested in livestream shopping post-pandemic, and Forever 21 is leveling up its online shopping game with Buywith—a livestream shopping platform that matches fashion and beauty retailers with social media influencers/content creators to host live shopping sessions. Through Buywith, Forever 21 has access to hundreds of monthly live sessions—streamlining the live shopping process for influencer hosts and their followers. As of now, content creators must be invited to the app in order to join. (Chain Store Age)
