Gen Z is “really over” period stigma. When Gen Zs Nadya Okamoto and Nick Jain set out to create the newly launched period care brand August, they had a clear goal in mind: combat period stigma by creating a space where all menstruators are represented. The two launched The Inner Cycle forum—a menstruation-focused online community—and found that teens want products that are gender-inclusive, ethically and sustainably sourced, and curated to the real experiences of those who menstruate. Ahead of its June 10 launch, August debuted online with a 30-second spot highlighting the reality of getting your period (hint: there was no weird blue liquid or women twirling around in daisy fields). Still, the video ad was removed from TikTok in under an hour for “violent and graphic content,” proving that period stigma is alive and well. Gen Z considers inclusivity a responsibility for brands, and August is an example of how young brands are making it a core value from their start. (Elite Daily)
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