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After being criticized and parodied online with an #ATTtragedies hashtag, AT&T removed their original 9/11 “tribute” image of a phone framing the World Trade memorial lights and apologized.

After being criticized and parodied online with an #ATTtragedies hashtag, AT&T removed their original 9/11 “tribute” image of a phone framing the World Trade memorial lights and apologized. The debacle illustrates the dangers and fine lines of real time marketing, as the brand received positive feedback for a similar campaign just last year. (AdWeek) 

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