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Gap’s first commercials in four years aired first on Twitter, and the spots, featuring the children of George Harrison and Billy Joel, were only unlocked after being retweeted 500 times.

Gap’s first commercials in four years aired first on Twitter, and the spots, featuring the children of George Harrison and Billy Joel, were only unlocked after being retweeted 500 times. The retailer is also relying on promoted tweets to spread their “Back to Blue” marketing. (Buzzfeed) 

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