Video game influencers have the most loyal fan bases. The power of influencers is growing, and YPulse’s celebrity/influencer data shows that 70% of Gen Z follows an online celebrity on social media (a 10pt increase from 2019). Video game influencers and celebrities in particular experience the most loyal online audiences, according to a study from Tubular Labs. They found YouTube viewers who watch gaming content are 53% more loyal than the average YouTube viewer—more than double the loyalty level of the second-most loyal category: “people & blogs.” Similarly, content creators focused on “entertainment,” “sports,” “music & dance,” and “beauty” also have higher-than-average return audiences. One gaming influencer, British gamer Lia Wolf (a.k.a. SSSniperWolf), notes the secret to her high level of loyal viewership comes from her ability to create an emotional connection with her viewers by talking to them directly and responding in real time according to the study. (Forbes)
