McDonald’s is increasing its investment in the LGBTQ community. Last month, the fast food chain announced it will more than double investments in diverse media partners. Now, McDonald’s is proving its pledge through the launch of a multichannel campaign, “Livin’ It,” showing the brand’s investment in the LGBTQ community through efforts including a daylong virtual celebration (House of Pride) airing on LGBTQ TV network Revry, media sponsorships for Out Magazine’s Out100 series, and more. Before the brand’s pledge, McDonald’s was spending 4% of its national advertising budget on Black-, Hispanic-, Asian Pacific American-, women-, and LGBTQ-owned platforms, and says it wants to increase this ad spend to 10%. Support for the LGBTQ+ community is vital beyond Pride Month for reaching young consumers, who are more likely to identify as LGBTQ+. (Marketing Dive)
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