Carter’s is launching a new program to keep used kids’ clothes out of landfills. The brand is teaming up with TerraCycle to introduce KIDCYCLE™, a recycling program offering environment-friendly alternatives to throwing out children’s clothing. The program will collect any non-donatable brand of children’s clothing—excluding shoes and accessories—and will repurpose the fabrics to be used as new materials like furniture or workout equipment. Decker’s-owned Teva is also partnering with TerraCycle to start their own recycling program, TevaForever Recycling Program. Recycling the brand’s sandals allows TerraCycle to repurpose the materials into things like playground parts and athletic fields. As Gen Z and Millennials ask brands to prioritize their commitment to sustainability, clothing recycling programs are one way fashion brands can respond. (Sourcing Journal, Business Newswire)
