UK’s Tesco Mobile is getting some major Twitter attention for sending out some wildly entertaining, sassy, and snarky responses to mentions of them on the network, leading to an explosion in their follower numbers.

UK’s Tesco Mobile is getting some major Twitter attention for sending out some wildly entertaining, sassy, and snarky responses to mentions of them on the network, leading to an explosion in their follower numbers. One example: @erinallison tweeted, “Getting tesco mobile texts really piss me off,” @tesco mobile’s response read, “Y u not reply to our txt bbe?” (AdWeek)