Austin’s Fun Fun Fun festival might be smaller than other multi-day music fests, but its ability to engage with fans in quirky ways has made it stand out.

Austin’s Fun Fun Fun festival might be smaller than other multi-day music fests, but its ability to engage with fans in quirky ways has made it stand out. Appealing to the tastes of the sub-niche, and approaching basic problems (like feeding attendees) with creative solutions (like a taco cannon) are just two of the tips they give on “hyperserving” a specific demographic. (Fast Company)