Applebee’s just launched a virtual restaurant exclusively for “Cheeto-flavored” chicken wings. The restaurant chain announced the debut of “Cosmic Wings,” an online-only brand available through Uber Eats—which will operate out of around 1,300 Applebee’s locations in the U.S. The menu features “Cheetos-flavored” wings with two exclusive Cheetos sauces of either original or Flamin’ Hot, along with cheese bites, chicken tender dippers, waffle fries, and onion rings. Dine Brands’ decision to launch Cosmic Wings as a standalone “virtual” brand rather than adding the items to the Applebee’s menu gives the company “the potential to reach diners who otherwise might not consider Applebee’s.” (CNN, Ad Age)
