Dermalogica is using Instagram and Vimeo to embrace livestream shopping. The personal care company has been getting creative to reach young consumers during a unique time: First, they took advantage of the drive-in trend by hosting a masque and movie event last year. And as livestream shopping takes off, the brand is embracing “shoppable livestreaming” by hosting digital events on platforms like Instagram and Vimeo. At the end of last month, they hosted a livestream on Vimeo featuring beauty influencer Jackie Aina (who linked the livestream via her Instagram) that displayed links to buy their products, gave viewers an early opportunity to buy the brand’s new serum in advance, and free gifts were offered with every purchase. (Glossy)
