For an app built on ephemeral communication, SnapChat has compromised its core mentality with a new Replay feature that allows users to do a double take on one image or video.

For an app built on ephemeral communication, SnapChat has compromised its core mentality with a new Replay feature that allows users to do a double take on one image or video. Millennials accept app updates begrudgingly, and since Replay puts the control in the hands of the recipient, senders will have to be even more cautious about their snaps. (TechCrunch)