The sports industry needs to change some things to keep Gen Z’s interest. As young people shun traditional TV for their smartphones, the sports world is confronting a “Gen Z problem.” While failing to hook young people’s attention might not devastate today’s bottom line, it still “threatens to muddle the future of every league, every team and every sport.” The industry has embraced digital platforms, but leagues and teams were slow to adjust their offerings. According to ESPN data, while 96% of 12-17-year-olds still identify as sports fans, those who call themselves “avid” dropped from 42% to 34% last year. However, some hopeful sports executives think Gen Z’s habit of devouring content, and their craving for connection could be used to their advantage. (The Washington Post)
