Video games might be the best way for brands to reach young consumers. 

Video games might be the best way for brands to reach young consumers. We told you that the future of marketing is in video games, and more brands are starting to catch on. Canadian video game company Enthusiast Gaming, Inc. posits that games are “one of the few platforms that can efficiently attracted younger users.” They actually struck a deal with the Biden-Harris campaign to advertise throughout their platforms and targeted campaigns on YouTube. They’ve also recently worked with Popeyes and Gillette, generating about $7 million in revenue in its most recent quarter, an improvement from the $4 million from the year before. (BNN Bloomberg)