McDonald’s is hosting a virtual music festival to reach young fans. Following a successful menu collaboration with Travis Scott in the U.S., McDonald’s is hosting a free virtual music festival in the U.K. to continue reaching young customers globally. The “I’m Lovin’ It Live” festival will go on for three nights starting this weekend and feature popular U.K. music artists like Becky Hill, Jess Glynee, Kaiser Chiefs, Olly Murs, Lewis Capaldi, and Stormzy. Fans can watch the performances via the chain’s official site or the My McDonald’s app. As part of the event, the fast food giant will also be giving away official merch including hoodies, hats, and onesies. (Daily Mirror, GoodtoKnow)
