Invisalign teamed up with TikTok influencers and saw a surge in sales. Brands collaborating with the young stars of TikTok is one of the biggest trends in marketing right now—and the orthodontic industry wants in. Align recently recruited TikTok influencers like Charli D’Amelio, Marsai Martin, and China McClain for their Invisalign brand to market the product as “an attractive alternative to traditional braces.” Following the launch of their campaign, the brand reported sales of their Clear Aligner was up 25.6% among teenage patients compared to last year. (Adweek, CNN, MarketWatch)
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