Online shopping will surge this holiday season. Of course, online shopping has skyrocketed due to lockdowns, but it’s expected to increase even more this holiday season. According to Salesforce, ecommerce’s footprint will “double” during the holiday season—accounting for 30% of retail sales in the U.S., up from 14% last year. Total digital sales are projected to reach $221 billion. YPulse’s exclusive upcoming holiday shopping research found that 53% of 13-39-year-olds plan to do most or all of their holiday shopping online, and our upcoming Holidays Unwrapped webinar will explore all their shopping plans. (Adweek)
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