Halloween Report

With a health crisis underway, some have wondered: Is Halloween 2020 cancelled? According to Gen Z and Millennials, it is most definitely still on—with some big changes of course. This year, 89% of young consumers tell YPulse they plan to celebrate Halloween, which is a minute drop from 91% in 2019. But while the vast majority still plan to commemorate the holiday in some way, they also want to be safe, meaning many of the traditions they love (trick-or-treating, Halloween events and parties) may no longer be possible. This report reveals how Halloween traditions will look different this year, what young...