Taco Bell is releasing a custom “Jalapeño Noir” wine. Contrary to what some have said, Millennials are still into wine—as long as it’s affordable. There’s an opportunity for brands to introduce cheap wines the same way they jumped on the craft beer trend, and Taco Bell is showing how it can be done. The chain is releasing a limited edition Jalapeño Noir wine to pair with their Toasted Cheesy Chalupa (in Canada). The wine, which is being touted as a collector’s item because of its “three unique bottle wines” will cost $25 Canadian ($19 USD) dollars, and is also available on their site. (CNN)
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